ATARI ONLINE PRIVACY STATEMENT
Last updated October 9, 2012
OUR PRIVACY COMMITMENT
This Privacy Statement and the certification seal shown on this page confirms that Atari is a member in good standing of ESRB's Privacy Online Program. ESRB's Privacy Online Program is designed to ensure that our www.atari.com (“Website(s) and/or mobile and social applications (collectively, the “Service(s)”) information disclosure practices are responsible and appropriate. To protect your privacy, We have voluntarily undertaken this privacy initiative and all of our Websites have been reviewed and certified by ESRB Privacy Online to meet established online information collection and use practices. As part of this privacy program, We are subject to frequent audits of our Websites and other enforcement and accountability mechanisms administered independently by the ESRB.
What information does this Privacy Statement cover?
What types of personally identifiable information do We collect about our guests?
We don't require personal information to access our Services. However, if you prefer not to disclose personal information, you will not be able to enjoy certain features of our Services. Personal information is information that uniquely identifies you and may be used to contact you such as your full name, email address, physical address, or phone number. To offer our customers certain features on our Services, We and/or our Business Partners (as defined below) may collect several types of personal information.
We don't knowingly collect personal information from children under 13. We take steps to ensure that those who wish to register personal information on our Websites meet certain age requirements before they can do so. We take kids privacy seriously, and encourage parents to play an active role in their children's online experience at all times.
Information You Provide to Us
All of the personal information We receive comes directly from our customers or visitors. We and/or our business partners (e.g., our network advertisers (as described below), contractors, agents and/or vendors) (collectively, our “Business Partners”)collect personal information from people who:
When you install any of the Atari games or applications, We and/or our Business Partners may collect and record the information you provide us voluntarily through www.facebook.com ("Facebook") and/or other social network(s) in accordance with the policies and terms of Facebook and/or other social network(s). We and/or our Business Partners may also receive information from your mobile carrier or application store for mobile applications. The Service will also record game play information such as your high scores or game session duration. In addition to information collected as described above, you may choose to share additional information about yourself throughout the Service, such as in games or on message boards. Any actions you perform with other players are considered public, and are at your sole discretion.
Typically, information provided to us and/or gathered by our Business Partners includes:
We and/or our Business Partners may request and share other information about you which may include but is not limited to: (1) your age or date of birth; (2) your gender; (3) information about the hardware you may own; (4) your favorite websites, friend information (such as friends of yours that are also connected to our Service) and fan pages; (5) your physical location and that of your access device (collectively referred to as "non-personal information"). If non-personal information is collected for an activity that also requires personal information, We may combine your non-personal information with your personal information
Information Collected Through Technology
We and/or our Business Partners collect information through technology to make our Services more interesting and useful to you (You may not realize this information is being collected). For example, when you come to one of our Websites, We collect your IP address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, We also use IP addresses to collect information regarding the frequency with which our guests visit various parts of our Websites. We may combine this information with personally identifiable information. As mentioned above, when you access our Services using a mobile device, We and/or our Business Partners may collect information such as the UDID or your device, device type, and other technical information.
Our Services use a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of our Services. We also use these technical methods to analyze the traffic patterns on our Services, such as the frequency with which our users visit various parts of our Services. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that We send our guests to determine whether our guests have opened those e-mails or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
How is your personally identifiable information used and shared?
Whatever the purpose may be, We will only collect information to the extent reasonably necessary to fulfill your requests and our legitimate business objectives.
Atari Tools and Updates
Information collected from those who voluntarily submit it to us is used to provide services like updates on special events, game news, and email announcements of interest to our users. Occasionally, We share your personal information (e.g., email address) with a third party sponsor, co-sponsor, or other third party that provides products or services that may be of interest to you. Moreover, if you register for access to our blogs or message boards, We will use your personal information to enable you to view and post messages on the boards. However, you should understand that community forums, blogs, and message boards are tools that allow you to communicate with members of the online community. As such, whenever you give out personal information in public areas, that information can be collected and used by people you don't know.
We occasionally use other companies, agents or contractors to perform services necessary to our operations. For example, We have partnered with other companies to personalize our web pages, process credit card transactions, analyze customers. interaction with our Services, and process consumer surveys. We also provide postal addresses to the U.S. Post Office for delivery purposes. In the course of providing such services, these companies may have contact with your personally identifying information. These entities have agreed to securely store and maintain the personal information received from us.
We may use your name, profile picture and game play information to communicate with your friends that are also connected to the Service, which you can opt out of at the bottom of this webpage. We may also disclose information about you to our Business Partners, in order to provide the Website and application services, resolve service problems and correct errors in the Service, to communicate with you about the Service, to provide you with advertising and promotional information in connection with the Service and to enhance your experience on the Service. However, We do not give our Business Partners an independent right to share this information. Due to our contractual obligations with our Business Partners and the need to share information to deliver and support the Service, We cannot provide you with the opportunity to opt-out of sharing information (whether personal information or non-personal information) with these third parties.
You may decide to provide us with another person’s personal information such as email address so that the person may be invited to join the Service. We use this information to contact and, if necessary, remind that person that he or she has been invited to join the Service or receive content from the Service.
We may disclose personal or non-personal information if required to do so in order to comply with legal process.
For practical reasons, We treat personal information submitted to us in a business capacity different from information We receive in a non-business capacity. Personal information submitted to us in a business capacity (e.g. resumes, event sponsorship, etc.) may be shared with third parties, depending on the nature of the inquiry.
Purchase or Sale of Businesses
Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Websites and Others
What choices do you have about the collection, use, and sharing of your personally identifiable information?
As mentioned above, you have control over the personal information you submit to us. If at any time you decide to remove your personal information from our database, you may do so by emailing us at firstname.lastname@example.org, or contacting us via the Atari mailing address.
You may review, update, correct or delete any personal information by changing the applicable information in your profile page on Facebook and/or other social network(s) as well as with your mobile carrier or application store for mobile applications. If you completely delete all this information, your accounts associated with the Services may become deactivated.
Your California Privacy Rights
Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. For inquiries regarding our disclosure policy, please write us:
What kinds of security measures do We take to safeguard your personally identifiable information?
The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect your personal information from unauthorized access and improper use. From time to time, We review our security procedures to consider appropriate new technology and methods. However, please understand that, despite our best efforts, no security measure is perfect or impenetrable.
How can you update your personal information and profile?
You can access and update the contact information you gave us during registration (that is, your e-mail address or any other information that would directly enable us to contact you), by emailing us at email@example.com or by changing your contact information by logging into the Websites or the Services, as applicable.
Please be assured that any personal information that you provide in communications to the above email and postal mail addresses will not be used to send you promotional materials, unless you request it.
Atari is a licensee of the ESRB's Privacy Online Program. If you believe that We have not responded to your inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB at http://www.esrb.org/privacy/contact.jsp
Please note that, at all times, you are responsible for updating your personal information to provide us your current email address. If the last email address that you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice.
Where are the Atari Services located?
The Atari Services process, collect and store information in the United States. By using the Services you consent to your information being processed, collected, and stored on services located in the United States.