Atari and Pariplay to Create a Custom Atari iGaming Platform;
Pariplay to also Develop and Distribute Atari-Branded Games Through the Pariplay Network
NEW YORK, NY., EDISON, N.J., April 15, 2014 -- Atari, one of the world’s most recognized publishers and producers of interactive entertainment, and Pariplay, part of a joint venture with Majesco Entertainment Company (NASDAQ: COOL) and a high-performance gaming technology company and developer of iGaming and iLottery programs, today announced a strategic partnership to launch Atari’s video game brands across real money gambling formats, including iLottery, social, online and mobile platforms. In addition, Pariplay will distribute Atari branded games throughout the Pariplay network.
Slated for launch in Q4, the Atari real money gambling web site will feature games from the Company’s robust portfolio of iconic properties, including arcade classics like Centipede®, Asteroids®, Tempest®, Pong®, and Missile Command®, among others.
Furthermore, all games will be available in the Pariplay network for operators to run these games through their sites. Pariplay designates several of the most successful Atari brands to its iLottery network enabling lotteries to host the next generation of fixed-odds and predetermined outcome games.
“Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands,” said Gili Lisani, CEO Pariplay. “We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways.”
Added Fred Chesnais, Chief Executive Officer of Atari, Inc.:
“Pariplay’s expertise in the real money gambling category coupled with their solid back-end architecture makes them an ideal partner. This initiative, coupled with our recent FlowPlay social casino announcement, supports our broader vision to expand Atari’s legacy properties outside of the gaming field.”
Pariplay remains focused on bringing premier entertainment properties to the iGaming and iLottery arena via its own established network and proprietary leading technology. The Company is part of a joint venture with Majesco Entertainment Company which helps accomplish this objective through a unique synergy across teams and resources.
Pariplay, Ltd., a licensed online gambling operator headquartered in the Isle of Man, provides full turnkey solutions for the expanding international gaming and national lotteries markets. Utilizing its specialized knowledge of the gaming industry along with its proprietary gaming technologies, Pariplay operates both fixed odds and random based online and mobile games for use in real money online games, social casinos and lottery systems. Pariplay’s parent company, GMS Entertainment, is 50% owned by video game publisher Majesco Entertainment Company. For more information, please visit our website at pariplayltd.com.
About Majesco Entertainment Company
Majesco Entertainment Company is an innovative developer, marketer, publisher and distributor of interactive entertainment for consumers around the world. Building on more than 25 years of operating history, the company develops and publishes a wide range of video games on console, handheld and mobile platforms, as well as digital networks through its Midnight City label. Majesco also owns 50% of GMS Entertainment, the parent company of online gaming company Pariplay, which specializes in iGaming, iLottery and social gaming. Majesco is headquartered in Edison, NJ and the company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at majescoent.com or on Twitter at twitter.com/majesco.
Atari (www.atari.com) is a multi-platform, global interactive entertainment and licensing company. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command® and Pong®, (which were part of the classic gaming innovations from Atari founded in 1972), Test Drive®, and RollerCoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (including browser, mobile and digital download), for PC, smartphones and tablets and other connected devices. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.
© 2014 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc.