The Beginnings of the Video Game Industry
In the few years following PONG’s incredible success, the company moved quickly to respond to production demands and orders, hiring more engineers and adding several new games.
Realizing the need for a more professional image, Atari hired a small agency to design a new visual identity for the brand. This was the pivotal moment when graphic designer George Opperman created the renowned Fuji logo.
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Wireless Classic Joystick
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Atari 50th Anniversary Sunnyvale Logo Tee Vertical
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Atari 50th Anniversary Sunnyvale Logo Tee
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Wireless Modern Controller
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Atari 50th Anniversary Borregas Logo Tee
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Atari Distressed Logo Tee
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Atari Kanji Logo Hoodie
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