Hasbro Interactive purchased the Atari brand and intellectual property for just $5 million in 1998, but was taken over by French software publisher Infogrames in December 2000.

Infogrames completed the total acquisition of Atari Inc. in October 2008, making it a wholly owned subsidiary for the first time since 1984. Infogrames officially changed its name to Atari SA in 2009.

A series of management changes and corporate strategies followed for the next few years, until Atari announced plans to make its first significant release in decades.

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