ATARI ONLINE PRIVACY STATEMENT
Last updated November 3, 2015
OUR PRIVACY COMMITMENT
DISCLAIMER: Although ESRB Privacy Certified does not monitor non-English websites, Atari makes all best efforts to ensure that non-English websites adhere to applicable data collection guidance and principles set forth by ESRB Privacy Certified, including adherence to the EU Directive as well as applicable laws in countries or territories outside of the EU.
- Q2. What types of personally identifiable information do we collect about our guests?
- Q3. How is your personally identifiable information used and shared?
- Q4. What choices do you have about the collection, use, and sharing of your personally identifiable information?
- Q5. What are your California Privacy Rights?
- Q6. What kinds of security measures do we take to safeguard your personally identifiable information?
- Q7. How do we treat children’s information?
- Q10. Where are the Atari Services located?
What information does this Privacy Statement cover?
What types of personally identifiable information do we collect about our guests?
A2. With the exception of persistent identifiers collected through technology (i.e. device ID, IP address), we don't require personal information to access our Services. However, if you prefer not to disclose personal information, you will not be able to enjoy certain features of our Services. Personal information is information that uniquely identifies you and may be used to contact you such as your full name, email address, physical address, or phone number. To offer our customers certain features on our Services, we and/or our Business Partners (as defined below) may collect several types of personal information.
Whatever the purpose may be, we will only collect information to the extent reasonably necessary to fulfill your requests and our legitimate business objectives.
All of the personal information we receive comes directly from our customers or visitors. We and/or our business partners (e.g., our network advertisers (as described below), contractors, agents and/or vendors) (collectively, our “Business Partners”) collect personal information from people who:
We and/or our Business Partners may also receive information from your mobile carrier or application store for mobile applications. The Service will also record game play information such as your high scores or game session duration. In addition to information collected as described above, you may choose to share additional information about yourself throughout the Service, such as in games or on message boards. Any actions you perform with other players are considered public, and are at your sole discretion.
Personal Information You Provide to Us
Typically, personal information provided to us and/or gathered by our Business Partners includes:
Non-Personal Information You Provide to Us
Social Media Interaction
You also can engage with our content on or through third-party social networking websites, such as Facebook and Twitter (or third-party social media plug-ins and applications). When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, people you follow and/or who follow you, the posts or the ‘likes’ you make) to deliver the content or as part of the operation of the application. We may also obtain non-personally identifiable information (e.g., content viewed, game performance, high scores, and information about advertisements within the content you have been shown or may have clicked on) from your interaction with our content.
Information Collected Through Technology
We and/or our Business Partners collect information through technology to make our Services more interesting and useful to you, although you may not realize this information is being collected. For example, when you come to one of our websites or use our mobile apps, we collect your Internet Protocol address (“IP address”). An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. At times, we also use IP addresses to collect information regarding the frequency with which our guests visit various parts of our Services. When you access our Services using a mobile device, we and/or our Business Partners may also collect information such as the unique device identifier (“UDID”) of your device, identifier for advertisers (“IDFA”), identifier for vendors (“IDFV”), device type, and other technical information.
Our Services use a variety of technical methods for tracking purposes, including web beacons. Web beacons are small pieces of data that are embedded in images on the pages of our Services. We also use these technical methods to analyze the traffic patterns on our Services, such as the frequency with which our users visit various parts of our Services. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
How is your personally identifiable information used and shared?
Atari Tools and Updates
Information collected from those who voluntarily submit it to us is used to provide services like updates on special events, game news, and email announcements of interest to our users. Occasionally, we share your personal information (e.g., email address) with a third party sponsor, co-sponsor, or other third party that provides products or services that may be of interest to you.
Blogs, Message Boards, and Community Forums
If you register for access to our blogs or message boards, we will use your personal information to enable you to view and post messages on the boards. However, you should understand that community forums, blogs, and message boards are tools that allow you to communicate with members of the online community. As such, whenever you give out personal information in public areas, that information can be collected and used by people you don't know.
If you wish to review, correct, or delete content or information you have publicly posted through our blogs, message boards, or community forums, you may do so by visiting the individual post and selecting the “Edit” option. Alternatively, you may contact us with your request at firstname.lastname@example.org. Please note that removal of this content or information from public view does not guarantee complete or comprehensive removal. After your removal request has been honored, we may retain copies of the content or information you have previously posted on our servers. Additionally, we are not required to remove your posted content or information if it has been rendered anonymous or if we are required by law to retain it.
We occasionally use other companies, agents or contractors to perform services necessary to our operations. For example, we have partnered with other companies to personalize our web pages, process credit card transactions, analyze customers’ interaction with our Services, and process consumer surveys. We also provide postal addresses to the U.S. Post Office for delivery purposes. In the course of providing such services, these companies have contact with your personally identifying information. These entities have agreed to securely store and maintain the personal information received from us.
We may use your name, profile picture and game play information to communicate with your friends that are also connected to the Service. We may also disclose information about you to our Business Partners, in order to provide the website and application services, resolve service problems and correct errors in the Service, to communicate with you about the Service, to provide you with advertising and promotional information in connection with the Service and to enhance your experience on the Service. However, we do not give our Business Partners an independent right to share this information. Due to our contractual obligations with our Business Partners and the need to share information to deliver and support the Service, we cannot provide you with the opportunity to opt-out of sharing information (whether personal information or non-personal information) with these third parties. Please do not use our Services if you do not agree with these terms.
You may decide to provide us with another person’s personal information such as email address so that the person may be invited to join the Service. We use this information to contact and, if necessary, remind that person that he or she has been invited to join the Service or receive content from the Service.
For practical reasons, we treat personal information submitted to us in a business capacity different from information we receive in a non-business capacity. Personal information submitted to us in a business capacity (e.g. resumes, event sponsorship, etc.) may be shared with third parties, depending on the nature of the inquiry.
Purchase or Sale of Businesses
Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Services and Others
What choices do you have about the collection, use, and sharing of your personally identifiable information?
A4. As mentioned above, you have control over the personal information you submit to us. If at any time you decide to remove your personal information from our database, you may do so by emailing us at email@example.com, or contacting us via the Atari mailing address.
You can access and update the contact information you gave us during registration (that is, your e-mail address or any other information that would directly enable us to contact you), by emailing us at firstname.lastname@example.org or by changing your contact information by logging into the applicable Services.
You may review, update, correct or delete any personal information disclosed via social networks by changing the applicable information in your profile page on Facebook and/or other social network(s) as well as with your mobile carrier or application store for mobile applications. If you completely delete all this information, your accounts associated with the Services may become deactivated.
Should you wish to opt-out of any of the Atari Services you have previously agreed to, i.e. receiving a newsletter, you may do so by:
1. following the unsubscribe instructions at the bottom of the newsletter email you wish to stop receiving,
2. logging into your Atari account and editing your profile settings, or,
3. sending us an email with your request at email@example.com.
|Q5.||What are your California Privacy Rights?|
A5. Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. For inquiries regarding our disclosure policy, please write us:
|Q6.||What kinds of security measures do we take to safeguard your personally identifiable information?|
A6. The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect your personal information from unauthorized access and improper use. We use industry-standard practices such as physically secured rooms, firewalls and password protection systems to safeguard the confidentiality of your personal information. We will notify users of a data breach involving unencrypted personal information by email or by posting a notice on the affected website. We also strive to limit access to personal information to employees performing a legitimate business function. From time to time, we review our security procedures to consider appropriate new technology and methods. However, please understand that, despite our best efforts, no security measure is perfect or impenetrable.
How do we treat children’s information?
A7. Our Services are primarily intended for users who are 13 years of age or older. However, we also recognize that children under the age of 13 may be interested in some of the Services that we offer. For those particular Services, we do not accept registration or subscription submissions without notifying and/or obtaining consent from a parent or guardian.
If a user under the age of 13 attempts to register an account profile on our main Atari website at www.atari.com or tries to create a community forum account on any of our websites, the child will be blocked from registering. In the event that a child subscribes to one of our newsletters, we will collect the child’s date of birth, email address, and parent’s email address in order to notify the parent that the child has subscribed. Parents have the option of unsubscribing their child from the newsletter at any time via the instructions within the email, by emailing us at firstname.lastname@example.org, or by contacting us via the Atari mailing address.
If we discover that we have collected a child’s personal information without parental consent, it will be deleted from our database. We take children’s privacy seriously, and encourage parents to play an active role in their children’s online experience at all times.
Reviewing, updating, and deleting your child’s information
As a parent, you have the right to control the information that we collect, use, and disclose about your child. Should you wish to review, update, and/or remove your child’s personal information from our database, you may do so by emailing us at email@example.com, or by contacting us via the Atari mailing address.
Please be assured that any personal information that you provide in communications to the above email and postal mail addresses will not be used to send you promotional materials, unless you request it.
Atari is a licensee of the ESRB's Privacy Certified Program. If you believe that we have not responded to your inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB at http://www.esrb.org/privacy/contact.jsp or:
Attn.: Privacy Certified Program
Please note that, at all times, you are responsible for updating your personal information to provide us your current email address. If the last email address that you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice.
Where are the Atari Services located?
A10. The Atari Services process, collect and store information in the United States. By using the Services you consent to your information being processed, collected, and stored on services located in the United States.
EU and Switzerland Residents
We abide by the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Economic Area, and Switzerland. For more information about the Safe Harbor program, and to view our certification, please visit http://www.export.gov/safeharbor/