Palo Alto, CA (January 15, 2021) Geer™, creator of the branded virtual goods marketplace, today announced its inaugural product launch, allowing purchases of branded digital assets, authenticated via blockchain technology, into video games. Atari®, one of the world’s most iconic consumer brands and entertainment producers, is the first brand to come on board.
Atari digital products can be purchased within the original game title, Evergleam Hill, developed under contract by True Axion Interactive and available from the Apple App Store. This news marks a fundamental shift from distracting, brand-damaging, in-game advertisement to branded authentic digital products desired by players. In addition, it is the first time a brand and game developer have been enabled to work together faster, more securely, and at much greater scale – allowing creation of new business models and revenue streams.
“We are thrilled to work with Geer™, HotPlay and True Axion Interactive to distribute Atari-branded digital products into video games,” said Fred Chesnais, CEO of Atari. “The Atari brand is beloved by gamers and consumers and offering customizable products featuring the iconic brand is a unique opportunity for players to express themselves. We are confident Geer™, HotPlay and True Axion Interactive can drive monetization and engagement from our existing fans and newcomers alike.”
Geer™ CEO Christian Ferri says, “We’re excited to enable major brands and game studios like Atari and True Axion Interactive in bringing digital products of brands players love into games. As games become increasingly more like social environments; brands will be key to help define players’ digital identities. Also, the combination of the large market, the scale our technology provides, and the high-margin element of digital product sales, make this one of the best, most timely growth opportunities for both brands and games for years to come.”
Geer™ is the first technology company to bring major consumer brands and video game publishers together, making it easy and scalable for them to connect, negotiate and monetize branded virtual products across all game engines. https://www.geer.it.
Atari® is an interactive entertainment company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris.
About True Axion Interactive
100+ people video game studio, True Axion Interactive is Axion Ventures’ joint venture with True Corporation Public Company Limited, a major telecom and media company in Thailand with online game publishing arms throughout Southeast Asian countries. It is positioned to become the most capable game development studio in the region by leveraging Axion Games’ business model and industry expertise and True Corporation’s publishing and media support.